Author: David Gange
Pay per click or Adwords as it is sometimes known is where you spend money in return for classified ad positions within the search engines. You place a bid for a spot within the search engine. The greater your ad is (more relevant), the more you will spend, the higher your classified ads will pop up on the search engines.
However the pay per click situation is becoming more and more competitive; however you can still drive potential traffic and build a list. I myself acquire 30-50 leads every day using Google AdWords.
It is a very powerful tool to acquire traffic and once it is set up, it pretty much runs on autopilot and you only need to check on it and optimize it to increase the performance of your ads.
The way I make use of AdWords to bring in leads is to use other marketers' success with Adwords. I look for ads which appear over a long period of time. From this I know that the classified ad and keyword is working very well for that advertiser.
To do this I make use of a tool known as Spyfu to find out the keywords they are using to create sales, therefore I build a campaign based around the results I have just found. Doing it like this I should obtain the same results they do. And remember this is totally above board!
Another secret tactic is to make use of the Google AdWords editor. Using this allows you to edit your ads offline. Using this you can edit hundreds of classified ad groups all at once. It is useful for speeding up the process of pay per click advertising. AdWords is an extremely powerful tactic used by many marketers to build a highly productive list. I highly recommend you start using it straight away!
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David Gange
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